Online survey experiments
SMMX21: Research methods in social science VT25
Presentation
- strategic communication
- branding, marketing
- quantitative methods
- cognitive science
- visual attention
- web experiments
Canvas page
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Overview
create survey experiment
- research question, theory, hypotheses
- measurements, conditions, AB-test
- participants, random assignment
analyze experiment data
- hypotheses, infer causal effects
- dependent, independent variables
- compare means, t-test, distributions
Survey design
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